Kristi Cruz, PHR

Senior Human Resource Manager
Rochester, NY

Kristi Cruz, PHR, is a Senior Human Resource Manager with Insero. She supports the firm’s internal HR functions while partnering with organizations to implement strategic, people-focused human resources practices. Her expertise includes employee relations, HR compliance, benefits administration, talent acquisition, employee wellness initiatives, and overall HR management.

Kristi oversees benefits administration, new-hire orientation and onboarding, and the development of HR policies and procedures. She also serves as a trusted resource to employees and leaders, providing guidance on talent development, performance, employee relations, and a wide range of HR initiatives.

In addition to supporting the firm’s internal HR functions, Kristi is committed to helping organizations build strong, engaged workforces. She partners with clients to attract, develop, and retain top talent while aligning HR strategies with broader business goals.

EDUCATION
State University of New York, College at Fredonia. Bachelor of Science in Business Administration, Marketing Concentration

CERTIFICATIONS
Professional HR (PHR) Designation, 2021

AWARDS
Rising Star Honoree, National Human Resources Association, Rochester, NY Affiliate, 2024