A Note About This Content

Cause & Effect was acquired by Insero in August 2026. This article was originally published under the Cause & Effect brand and reflects the expertise and thought leadership of the Cause & Effect team. The content remains available as part of Insero’s collection of industry resources.


Predictive AI is becoming more advanced, and big companies are already using it daily. For instance, UPS uses predictive AI to map out the most efficient routes for drivers. What does it all mean for you and your life? We talk about it with our guest, John C.S. Loury, co-founder and president of Cause + Effect Strategy.

About the Author: John Loury

John is Managing Director of Insero Advisors' AI + Analytics department, helping clients use data and emerging technology to drive growth. He brings more than fifteen years of experience building data-driven strategies for publicly traded companies, regional nonprofits, and everything in between, most recently as President of CE Strategy.

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