A Note About This Content

Cause & Effect was acquired by Insero in August 2026. This article was originally published under the Cause & Effect brand and reflects the expertise and thought leadership of the Cause & Effect team. The content remains available as part of Insero’s collection of industry resources.


On this week’s segment of Geared for Growth partnered with Greater Rochester Chamber of Commerce, we sat down with the business Cause + Effect Strategy.

Cause + Effect Strategy is a business intelligence and analytics consulting firm based out of Rochester that “helps clients realize the full potential of data to solve problems and make better decisions”

Today on Good Day Rochester, we sat down with company president, John Loury to learn more about the company and what they do.

About the Author: John Loury

John is Managing Director of Insero Advisors' AI + Analytics department, helping clients use data and emerging technology to drive growth. He brings more than fifteen years of experience building data-driven strategies for publicly traded companies, regional nonprofits, and everything in between, most recently as President of CE Strategy.

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