Merger Highlights 10th Anniversary of Cause + Effect Strategy

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Cause & Effect was acquired by Insero in August 2026. This article was originally published under the Cause & Effect brand and reflects the expertise and thought leadership of the Cause & Effect team. The content remains available as part of Insero’s collection of industry resources.

Cause + Effect Strategy (CES), the Rochester-based data and analytics consultancy has merged with Rossi Labs of New Jersey to provide clients with even greater insights and solutions. The new partnership comes as CES marks its 10th anniversary amid continued rapid growth. CES reported growth of 27 percent last year and 17.5 percent over the past 4 years.

Rossi Labs, headquartered in Morristown, New Jersey, provides expertise in application development, data architecture and advanced analytics, which will complement services provided by CES. Dave Rossi, former CE of Rossi Labs, joins CES as vice president of technology solutions and integration.

“Our combined expertise, resources and knowledge of technology platforms will enable us to deliver even more value to our clients. Together, we are uniquely positioned to address a broader spectrum of client needs, from data governance to AI-driven insights.”

CES president, John Loury

The combined firm will feature more than 30 data professionals delivering what Loury says is an unwavering commitment to providing actionable insights that empower businesses to make smarter decisions.

CES serves a variety of sectors including finance, health care, retail and manufacturing, identifying solutions that drive operational efficiencies, optimize customer experience, and support long-term growth.

“Celebrating 10 years is a signification achievement for a company with humble beginnings,” Loury said. “Adding Rossi Labs to our team is a testament to our focus on both organic and strategic growth. This partnership enhances our ability to deliver transformative, date-driven solutions, ensure we remain at the forefront of the rapidly evolving data landscape.”

Read the entire RBJ article here